Workshop on Corporate Story Telling

Organised by MaxEd in Association with BHub & CII Yi

Context: A business with a remarkable story can win over its audience and raise the perceived value of its brand. Storytelling conveys purpose, and businesses with purpose are the ones that ultimately stand out and capture consumer’s hearts and wallets. Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master.

Storytelling conveys purpose, and businesses with purpose are the ones that ultimately stand out and capture consumer’s hearts and wallets.

The biggest examples of Corporate Storytelling

Microsoft having a separate Storytelling department with Steve Clayton as the chief storyteller with Storytellers following suit. They develop all stories and subsequent stories for Microsoft.

Toyota’s “Start Your Impossible” campaign with storytelling of ordinary people completely changed their market standing after their fall. They completely regained public trust and everyone in the company knows the failure stories and how they made it back.

By attending this workshop one can learn how to:-

  • Understand why stories are the most powerful communication tool
  • Create and shape your own stories successfully
  • Shift audience perceptions
  • Persuade and sell more convincingly
  • Motivate your audience
  • Use framing and images to control arguments and ideas

Profile of Resource Person

Sherin Mathews is an International Storyteller and Cognitive Scientist working, with human and organisational potentials for close to two decades. She believes the ‘Power of Storytelling’, everyone loves a good story and she uses it as the central tool for her transformational interventions. She has works with individuals to transform into confident, self-reliant and highly goal focused professionals. She has worked with organisations to build relationships within and outside the organisations by way of engaging interactions. For today’s vibrant and fast changing business world, it is no longer what you sell or how you sell what stories you have to tell about what is to be sold.

Her core competency includes programs on storytelling as a tool for effective management growth of organisations, human response, and dealing with changes. She helps organisations develop new age leaders and growth oriented work place environments. She trains and aligns work-forces to develop team spirit, collective productivity and create great harmonious work places. Her intervention helps organisations bring people from various cultural backgrounds and bridge the areas in communication and meet the changing needs of a growing organization.

People most likely to benefit:

  • Start Ups looking to upscale their business model
  • Start Ups looking for funding
  • CEOs, CFOs
  • Senior Managers
  • Partners
  • Professional speakers
  • Faculty Members and Students

Registration Fees

For Corporates- Rs.1,500

Start Ups- Rs.1,000

Faculty Members- Rs.750

Students- Rs.500

Location: B’Hub, Mar Ivanios Vidya Nagar, Nalanchira, Thiruvananthapuram, Kerala 695015

Payment should be made in favor of

Name- i-Mira Knowledge Solutions

Bank- State Bank of India, Althara Branch

Account No. 31178946103

IFSC Code- SBIN0007203

For more details call or whatsapp- 8129401036, 9497541984

Note- The seat will be reserved on first cum first basis & registrations are open till 12th May 2018. Interested participants after paying the registration fees need to send a proof of the same with their names to [email protected]

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